Email Marketing Coordinator

Vancouver - Head Office

We are looking for individuals who:

Will define and design the future of our Marketing Automation System.

Job Description

Position Hours:

Full-time position

What You’ll be Doing:

  • Define and manage email & SMS marketing strategies and approaches
  • Help define the right mix of content across a variety of channels: blogs, emails, SMS, websites and social media
  • Own and oversee email, SMS & other digital communications campaigns
  • Design, test and automate email/SMS campaigns/journeys with Salesforce Marketing Cloud
  • Utilizing data to build customer segmentations and targeting (with support from analytics team)
  • Encourage data quality improvements and best practices
  • Perform ongoing A/B testing to improve campaign performance
  • Monitor, track, and communicate campaign results with stakeholders
  • Maintain, enhance and optimize marketing automation platforms such as Salesforce Marketing Cloud, Pardot, SMS
  • Create high quality digital content together with the Creative Department, bringing impactful messages to life with an eye for astonishing design with ROI as the end goal
  • Act as a liaison between Marketing, Creative Design, and other cross-functional teams to ensure alignment in all campaigns
  • Constantly research digital communications best practices, trends and technologies

What You Should Already Have:

  • Bachelor’s degree in Marketing, Business Management or equivalent work experience required
  • 2+ years relevant email and digital marketing experience
  • Knowledge of marketing principles, creative development and execution processes
  • Excellent written and verbal communication skills
  • Working knowledge of Google Analytics or similar analytics tools
  • Experience in Salesforce Marketing Cloud or Pardot is an asset
  • Previous experience with lead generation is an asset
  • Highly analytical and data minded, with a solid understanding of segmentation and targeting
  • Experience working with HTML
  • Excellent leadership skills
  • The ability to work well with different teams, as well as individually