Senior Digital Specialist

Vancouver - Head Office

We are looking for individuals who:

Will design and manage the content and strategy behind our online campaigns.

Job Description

Position Hours:

Full-time position

What You’ll be Doing:

  • Designing campaigns and developing media buying strategies
  • Setting up campaign tracking and conduct quality assurance checks
  • Identifying and troubleshooting technical problems in a timely matter
  • Analyzing data to identify key information and recommend immediate next steps to enhance results
  • Creating reports that summarize ad campaign outcomes, and provide recommendations based on the data for brand managers

What You Should Already Have:

  • Deep knowledge of ad serving logic and various ad serving solutions
  • Knowledge and understanding of 3rd party ad serving and rich media creative
  • Experience working with DSP’s, SSP’s, RTB platforms, and Ad Exchanges.
  • Experience buying through Demand-Side and RTB Platforms (Doubleclick Bid Manager, AppNexus, * MediaMath, Turn etc)
  • 5+ years of managing online display campaigns experience – at minimum – a solid understanding of online display advertising concepts, media planning, rate negotiation, online advertising technology concepts, performance media platforms and experience with data targeting, profile targeting and display advertising direct response
  • 5+ years or client-facing experience / account management/ in a Search Engine Marketing (SEM) role

Bonus Points if you have:
- BA / B.Comm / B. Business Admin
- Internet Marketing or Online Marketing Diploma
- Experience in the digital automotive space
- Google Display Certification