Green shares business growth insights at Salesforce Canada showcase
Canada Drives Founder and Co-CEO Cody Green spoke to a captive Vancouver audience hosted by Salesforce Canada and author Tiffani Bova at the recent launch of her new book “Growth IQ”.
Business growth was the central theme of a panel discussion led by Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova, which included Green and Owen Gromley (EVP of Customer & Strategy for O2e), and Peter Housley (Chief Revenue Officer for INDOCHINO).
During their conversation, Green explained how Canada Drives (a financial technology business) became Canada’s Fastest Growing Company in 2016, as ranked by PROFIT 500.
Founded in 2010, Canada Drives combines proprietary technology and superior customer service to provide a range of curated auto loan, personal loan, credit card and credit building solutions to a wide spectrum of consumers through a simple and frictionless platform.
The following videos are highlights from the speaking event.
In this clip, Green talks about how Canada Drives has followed the 10 paths to growth outlined in Bova’s new book, leading the company where it is today.
Green also spoke about the benefits of being a Vancouver-based company, and how it has enabled Canada Drives to reach more customers.
Green went on to explain how Canada Drives products increasingly help solve problems customers face.
With over 400 employees who serve over a million consumers a year in Canada, the US and the UK, rapid success required Canada Drives utilise the Salesforce platform to expand and realise new goals.
(From left to right: Tiffani Bova, Cody Green, Peter Housley, Owen Gormley and Shirley Wright)
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