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Local tech company launches Gen Y recruitment campaign to support hyper-growth

December 21, 2015

Vancouver, BC – Generation Y (Gen Y) employees and job applicants are being unfairly labelled by inaccurate characterizations, according to a local technology company that is launching a nation-wide Gen Y recruitment campaign.

Canada Drives, which has increased its staff by over 1,500 per cent since 2014, now has a workforce that is comprised of 85 per cent of employees who are a part of Gen Y (defined as the generation of people born during the 1980s and early 1990s). The company’s ongoing period of hyper growth can largely be attributed to the strength of their young recruits, according to Cody Green, Canada Drives founder and Co-CEO.

“The Gen Y labels I hear so often are as predictable as they are insulting,” says Green. “Our company’s rapid expansion is a case study that dispels these misconceptions.”

Lazy, entitled, self-centred, and risky from an HR perspective because of frequently moving from job to job – all stereotypes that have made starting a career that much harder for young people.

As an online business, Canada Drives has benefitted from Gen Y employees’ familiarity with technology, ambition, work ethic and contributions through innovative ideas.

Canada Drives’ hiring process is guided by aligning values between applicants and the company, which helps to build long-term relationships. Gen Y employees are looking for the right “fit” for their career aspirations, which means that inspiration is as highly valued as receiving a regular paycheque.

Gen Y employees are a burst of talent, energy and enthusiasm that can serve as a positive catalyst for any workforce. Understanding how such an employee can grow into this kind of an asset simply requires a little thought before the relationship is established, contends Green.

“Job interviews are often considered as an audition, when in reality, they are more about a give and take. We are growing so quickly that we treat our employees as essential partners in shaping future expansion.”

Canada Drives will focus its campaign on British Columbia first, before launching further recruitment efforts across Canada. For more information, applicants can visit

Media Inquiries:
Elyssa Macfarlane
[email protected]

Elyssa Macfarlane

AUTHOR - Communications Manager

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